A low-budget Youtube commercial for a Nanodrop spectrophotometer gives back its money worth – and much more
Kindly watch the below video. It opens up slow, and it goes on even slower, but… well, it’s only three minutes!
So what do we have here? Two nerdy looking scientists, having a painfully-mock argument about the virtues of the Nanodrop spectrophotometer as opposed to using the old fashioned spectrophotometer. Let me stress that I’m all for the Nanodrop device, as it truly is one of those machines that make your life incredibly easier if you’re working with DNA / RNA. I mean it. But the really interesting thing is that this excruiatingly lame commercial actually received more than 63,000 views, and I’m going to assume that most of the viewers who typed a search for ‘spectrophotometer’ were exactly the target-audience for this device. All this – from a commercial that probably took less than an hour to film, an hour more to add special effects and sound, and a day or two figuring out how to upload it to Youtube.
The lesson? Web-commercials can be quite powerful, when considered cost vs. effect. Just please make sure you hire better actors than these two lads.
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