As reported in Calcalist, the company ‘Taam Teva-Altman’ is being sued for allegedly advertising a certain mixture of vitamins as a baldness-stopper, for a sum of 100 million NIS
Nobody likes pseudoscience, least of all those of us in the drugs market, who have to compete against homeopathic medicines. Those remedies, while completely useless, are vastly superior to conventional medicines on one front: they do not have to be confirmed by the FDA and similar authorities. Pretty much any charlatan out there can decide to release to the market a new homeopathic remedy, and if the packaging is colorful enough it’ll be sold by the hundreds of thousands.
Obviously, this approach hurts both the consumer (who doesn’t know whether or not to believe the advertisement on the packaging) and the drugs companies’ pockets. And while none of us likes the big capitalistic bosses of those companies, swaggering along with their Cuban smokin’ cigars, the harsh truth is that if they lose money on a certain drug, then they have to raise the cost of other drugs – and that injures our pockets all around.
That’s why I was glad reading today in Calcalist that a man sued the company ‘Taam Teva-Altman’ for allegedly advertising a certain mixture of vitamins as a baldness-stopper. The complainant has suffered from baldness since he was forty, and has used Roots HS for half a year. According to Calcalist, he has received false promises that the drug will stop the hair drop, although the efficiency was never proven in scientific tests.
Taam Teva-Altman hasn’t responded yet to this claim, so there isn’t much I can say about the issue without judging them ahead of time. However, if they are guilty as charged, then I very much hope that the complainant will receive the vast sum of money he has asked for: 67 million NIS on behalf of all the people who were injured by the fraud, and 30 million more just for the grief caused. Maybe this level of compensation will lead to more inhibited advertising by companies that sell pseudo-scientific products, to the betterment of us all.
Source: Calcalist
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